CrowdAudit
Run your own audit
Sample reportIllustrative data

example-store.com

5 pages · 100 personas · General public · desktop + mobile · Sep 24, 2026

Overall score

0/ 100Overall score 72 out of 100
37% of personas would convert

By dimension

  • SEO81
  • UX & navigation64
  • Copy & clarity70
  • Accessibility58
  • Performance77
  • Conversion62

AI SUMMARY

Desktop visitors mostly get what they need. On mobile, pricing is buried and the menu hides key links, so 63 of 100 personas gave up before seeing a price. Fix the mobile nav and pricing visibility first; together they account for most of the lost intent in this run.

Fix these first

ranked by personas affected × severity

  1. #1: Pricing is hard to find on mobile

    HighUX
    “I scrolled twice and still didn’t see a price.” — persona 12 · 58 · first-time buyer · phone/, /product

    Fix · effort S Show the starting price in the first screen of the mobile home and product pages, next to the main button.

    63 / 100 personas

  2. #2: Menu hides key links behind two taps

    HighUX
    “The menu hides the one link I came for.” — persona 47 · 24 · comparison shopper · phoneall pages

    Fix · effort M Flatten the mobile menu so Pricing and Shop are visible on first open.

    48 / 100 personas

  3. #3: Sticky banner covers the buy button

    MediumConversion
    “I tapped the banner by accident three times.” — persona 81 · 41 · returning customer · tablet/product

    Fix · effort S Move the promo banner to the top of the page or make it dismissible on small screens.

    37 / 100 personas

  4. #4: Hero headline doesn’t say what you sell

    MediumCopy
    “Nice photo, but what is this shop?” — persona 33 · 36 · marketing lead · desktop/

    Fix · effort S Rewrite the headline to name the product category and who it is for.

    29 / 100 personas

  5. #5: Low-contrast form labels

    LowAccessibility
    “The grey text is hard to read outside.” — persona 90 · 67 · retiree · phone/checkout

    Fix · effort S Raise label contrast to at least 4.5:1.

    18 / 100 personas

By segment

  • Mobile, first-time visitors · 41Can’t find pricing
    58
  • Desktop, comparison shoppers · 22Wants a feature comparison table
    76
  • Older visitors (55+) · 19Small text and low contrast
    61
  • Returning customers · 18Account link buried in footer
    74

Technical checks

  • Missing meta descriptions (bad)3 pages
  • Images without alt text (bad)14 images
  • Mobile LCP on /product (bad)3.8 s
  • Duplicate H1 on / (warn)2 headings
  • Broken internal links (warn)2 links

Page by page

PAGEUXSEOTOP ISSUE
/6879Headline unclear; duplicate H1
/product5784Banner covers buy button; slow LCP
/pricing7180Hard to reach from mobile menu
/about7876Missing meta description
/checkout66—Low-contrast labels